Petite hairbrushes for perfect hair on the go
Handmade in France through a craftsmanship since 150 years
"boco is the latest must-have brush on the market.” - Vogue Scandinavia
Handmade in France through a craftsmanship since 150 years.
French craftsmanship meet Swedish simplicity design. Each upcoming edition from the Petite Hairbrush Collection draws inspiration from a unique destination, capturing its essence through thoughtful design.
crafting stories that matter
boco is a family-run boutique founded by Louise and Oskar, a married couple from Stockholm, Sweden. The idea was born one day in their kitchen when Louise had an “aha” moment - realizing that the one product she had always searched for didn’t exist: a hairbrush small enough to fit her small bag, that colourful to always be spotted in her bag and crafted in premium quality – didn’t exist. And so, boco was born.